Frequently Asked Questions About The Row Bags
The questions below are the ones raised most frequently about the row bags, and each is answered with verifiable material only. Since the brand publishes no price list, each price here is an observed 2026 market price recorded in September of that year. Anything that is reported yet unconfirmed is marked as such rather than quietly rounded up into fact. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Ready-to-wear and footwear are outside the scope; only bags are covered. If a claim is widely repeated but cannot be checked, it has been left out.
Who created The Row, and where are its bags made?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is headquartered in New York City. The design studio has sat in Tribeca since 2012, alongside a Paris office opened in 2011 and a London office in 2019. Savile Row in London lends the name. Italy is where the bags are made, and the brand’s own product pages state Made in Italy for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No more about manufacturing is made public, and any claim about a specific tannery is not verifiable. Los Angeles, New York, London, Paris and Amagansett all hold an own-name boutique.
Why do the bags carry no logo?
There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Instead, you read the bag by silhouette, proportion and construction. Every bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished matte or brushed, which means it registers as weight rather than shine. Nappa, lambskin, calfskin and cotton herringbone line the bags where other houses print logo jacquard, so the linings are luxury materials in their own right. The practical consequence is that you cannot identify the row bag tan top handle one of these bags from across a street, which for many buyers is the point.
What does a The Row bag cost?
No official price list exists, because the brand publishes none, so every figure here is an observed 2026 market price. Observed prices stretched from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Think in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Material moves the number more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Since retailer prices vary and stock, currency and season all move the figure, the table is a snapshot, not a quotation.
| Price band | Observed 2026 range | Models in this band |
|---|---|---|
| Opening | $590–$1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Mid range | $1,550 up to $3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| Upper band | $3,600 to $6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede over calfskin | Silhouette by silhouette | India 10.00 $3,850 leather against $5,370 suede; Agnes 15 $5,000 against $5,800 |
Has the Margaux been discontinued?
Nobody outside the brand knows, and the brand has stayed silent. Verified: the Margaux was withdrawn from third-party retailers during 2025, and the brand’s own site now displays the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely repeated but has never been officially confirmed by the brand. Those two claims are different, and any article merging them goes beyond the evidence. Resale is where the original now sits; the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
What separates the Soft Margaux from the original Margaux?
What you have here is a reworking, not a rename. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are all new against the original. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Same construction on the Soft Margaux 12, which measures 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is said to be about $4,700, though that figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
What does the number after a model name mean?
The number is the bag’s width in inches, rather than a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Comparison is unusually easy as a result: two bags with the same number are roughly the same width. A leather-and-canvas Margaux 17 is listed by a major retailer at approximately 17 x 12 x 9 inches, though the price is not verified. N/S or E/W in a name indicates orientation, not dimension. Reading both conventions tells you most of what you need before seeing the bag.
How can you tell a real The Row bag from a fake?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Authentication is physical instead. Look for stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. The difference in hand is telling: genuine hide is substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- Serial numbers, date codes and authenticity cards do not exist here
- Evenly dense stitching plus tidy hand-painted edges
- Crisp, centred interior stamp reading Made in Italy
- Matte or brushed hardware with a precise closing action
- A silhouette that stays put with nothing inside
Do The Row bags keep their value?
They have on observed market behaviour; treat that as description, not investment advice, and past figures forecast nothing. The Rebag CLAIR 2025 report recorded the brand at 97% value retention, entering its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models were not uniform: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Set that against the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. Nothing here is uniform: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.
Where can I buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are verified multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all carry them on the secondary market. They also turn up on Poshmark, eBay and Mercari, but sources flag the first two as higher counterfeit risk. Because at least one non-official site uses the brand’s name, anyone searching for the row for sale should confirm they are on the brand’s own store before buying direct.
How do you care for one?
No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. In every case: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. Buff calfskin and grained finishes with a soft dry cloth and apply neutral conditioner sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. The line’s most delicate material is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces can be spot-cleaned but are least forgiving to water and least serviceable.